How to Choose a Certified Google CMP Partner
December 15, 2024
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2 min read
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As the advertising ecosystem continues to prioritise data protection and user privacy, Google has introduced new requirements for businesses serving ads in the European Economic Area (EEA), United Kingdom (UK), and Switzerland. Publishers and developers using Google Ads services such as AdSense, Ad Manager, and AdMob must implement a Google-certified consent management platform (CMP) to remain compliant.
This guide walks you through why certification matters, the benefits of CMPs, and why CookiePal stands out as a top choice. Whether you are an e-commerce business, a publisher on Shopify or WordPress, or a digital advertiser looking to optimise consent banners, this article provides everything you need to know.
What is the Google CMP Partner Program?
The Google CMP Partner Program certifies Consent Management Platforms (CMPs) that meet Google’s rigorous compliance, integration, and technical standards. These CMPs are carefully vetted based on criteria like ease of integration, customer support quality, and adherence to privacy regulations. CMPs are then categorised into Bronze, Silver, and Gold tiers, with Gold-tier partners offering the highest levels of performance and support.
This program helps businesses confidently manage consent, comply with privacy laws, and maintain access to Google’s advertising services through trusted partners.
Importance of Google Consent Management Platform certification
Google’s mandate for certified CMP partners stems from its commitment to privacy compliance and transparency. Let’s explore why these platforms are essential.
Ensuring compliance with privacy laws
The General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other data privacy laws require businesses to obtain explicit user consent before collecting or processing personal data. A certified CMP ensures your website or app aligns with these regulations.
Preserving access to Google services
Only traffic managed by a Google-certified CMP can serve personalised ads. Without a certified partner, businesses risk losing access to personalised ads on Google Ads, Google AdSense, and AdMob platforms, significantly impacting their ad revenue.
Supporting transparency and consent frameworks
Certified CMPs integrate with the Transparency and Consent Framework (IAB TCF v2.2), a standard created by IAB Europe. This ensures your consent banner and data processing activities meet the highest compliance standards.
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