Blog

CMP Myths Busted, Part 3: “Consent Kills Marketing Performance”

Consent doesn’t harm marketing performance. This article shows how good CMP design protects compliance, boosts opt-in rates, and keeps attribution and campaigns running strong.

December 19, 2025

3 min

CMP Myths Busted, Part 2: “GDPR Doesn’t Apply to My Website”

GDPR applies to any site with EU or UK users. This article explains why location doesn’t exempt you and how a CMP helps ensure compliance, consent control, and global readiness.

December 18, 2025

2 min

CMP Myths Busted, Part 1: “All You Need Is a Cookie Banner”

A cookie banner alone isn’t GDPR compliance. This article exposes the myth and explains why only a full CMP can offer real consent control, geo-targeting, and audit-ready logs.

December 12, 2025

3 min

Do Users Understand Your Consent Text? Best Practices for Clarity

Unclear consent text hurts GDPR compliance and user trust. This guide explains how to write clear, user-friendly consent language that boosts understanding and valid opt-ins.

December 10, 2025

3 min

Is Your CMP Actually Certified? How to Check (and What to Do if It’s Not)

Using a non-certified CMP can break GDPR compliance and affect Google ads. Learn how to verify certification and what to do if your consent platform isn’t officially approved.

December 05, 2025

3 min

DIY CMPs: Why Building Your Own Consent Platform Rarely Works

Most DIY CMPs fail GDPR rules. Learn the key risks of building your own consent tool, hidden maintenance costs, and why certified CMPs offer stronger long-term compliance.

December 04, 2025

3 min