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LinkedIn Insight Tag and GDPR: What B2B Teams Need to Know
The LinkedIn Insight Tag is advertising tracking, even on B2B sites. Learn how GDPR applies, when the tag can run, and how to handle retargeting, GTM and landing pages.
September 24, 2026
13 min
Microsoft Ads UET Tag and Cookie Consent: A Simple Guide
Microsoft UET powers conversions and remarketing, so it needs consent. Learn how UET Consent Mode and ad_storage work, where UET fits, and how to test your setup.
September 24, 2026
11 min
TikTok Pixel and Cookie Consent: A Practical Setup Guide
TikTok Pixel is a marketing technology, not a necessary one. Learn where to install it, how advanced matching and Events API affect consent, and what to test.
September 17, 2026
8 min
Meta Conversions API and Consent: What Marketers Need to Get Right
Server-side tracking is still tracking. Learn how to align Meta Pixel and Conversions API with the same consent logic, minimise data, and govern CAPI events.
September 17, 2026
8 min
Google Kept Third-Party Cookies: Why Should Websites Still Reduce Their Reliance on Them?
Google kept third-party cookies in Chrome, but browser changes, privacy rules, and user expectations still make reducing reliance on them essential.
September 10, 2026
8 min
The Cookie Rules for Google Analytics 4 in 2027
Learn how to configure GA4 around valid consent, Google Consent Mode, and privacy-conscious analytics in 2027.
September 10, 2026
8 min