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Latest articles
CMP Performance Metrics: How to Track Success Beyond Consent Rates
Most websites stop at the basics — tracking how many users click “Accept All” or “Reject.” But if that’s your only metric, you’re missing the bigger picture.
May 12, 2025
3 min
Optimizing Consent Rates Without Violating GDPR
Want to boost consent rates without breaking GDPR rules? Many teams cut corners, but there’s a better way — increase opt-ins legally and effectively.
May 12, 2025
3 min
How Google's Consent Mode v2 Impacts Your Data Collection
Using Google Ads or Analytics in the EU? Consent Mode v2 now limits data collection without proper GDPR-compliant consent. Here's what it means and how to stay compliant.
May 01, 2025
4 min
Data Minimization in Practice: What CMPs Can (and Can’t) Collect
Your Consent Management Platform (CMP) is meant to help you stay GDPR compliant — but if it’s collecting more data than it needs, it might be doing the opposite.
May 01, 2025
4 min
Why Your Cookie Banner Is Probably Illegal (And What to Do About It)
Your cookie banner might be illegal without you knowing. Many look fine but break GDPR rules, risking fines. Here's why—and how to fix it to stay compliant and build trust.
April 21, 2025
4 min
The Ultimate Cookie Compliance Checklist (2025 Edition)
Cookie rules are tightening, enforcement is rising, and trust is fragile. How do you ensure your site isn’t just pretending to be compliant—but truly is?
April 21, 2025
3 min