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Latest articles
Klaviyo, Shopify and Consent: What E-Commerce Stores Need to Check
Shopify and Klaviyo can track and contact customers in ways they never agreed to. Learn how to align cookie, email and SMS consent across checkout, forms, flows and data sync.
October 1, 2026
7 min
HubSpot Tracking Code and Cookie Consent: Common Setup Mistakes
HubSpot tracking code is easy to install and easy to get wrong. Learn how to avoid the common consent mistakes, from the wrong banner type to untested rejection flows.
October 1, 2026
7 min
LinkedIn Insight Tag and GDPR: What B2B Teams Need to Know
The LinkedIn Insight Tag is advertising tracking, even on B2B sites. Learn how GDPR applies, when the tag can run, and how to handle retargeting, GTM and landing pages.
September 24, 2026
13 min
Microsoft Ads UET Tag and Cookie Consent: A Simple Guide
Microsoft UET powers conversions and remarketing, so it needs consent. Learn how UET Consent Mode and ad_storage work, where UET fits, and how to test your setup.
September 24, 2026
11 min
TikTok Pixel and Cookie Consent: A Practical Setup Guide
TikTok Pixel is a marketing technology, not a necessary one. Learn where to install it, how advanced matching and Events API affect consent, and what to test.
September 17, 2026
8 min
Meta Conversions API and Consent: What Marketers Need to Get Right
Server-side tracking is still tracking. Learn how to align Meta Pixel and Conversions API with the same consent logic, minimise data, and govern CAPI events.
September 17, 2026
8 min