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Latest articles
Why Consent Isn’t a One-Time Action (And How to Reflect That in Your UX)
Under GDPR, consent is dynamic — not a one-time click. Your UX must let users update or withdraw consent anytime, and re-prompt them when data practices change to stay compliant.
June 16, 2025
4 min
How GDPR Affects EU Citizens Living in the US: Key Legal Insights
Even in the US, EU citizens’ data is protected by GDPR when processed by EU/EEA companies or when businesses target or monitor them — US firms must comply.
June 15, 2025
5 min
What is Consent Fatigue and How Brands can Fight It
Tired of endless cookie pop-ups? Discover how consent fatigue erodes trust — and how ethical CMP design, smart timing, and real choice can boost compliance and loyalty.
June 13, 2025
6 min
Why Your IP Address Could Be Personal Data (And What That Means for GDPR Compliance)
IP addresses can be personal data under GDPR. Learn why, avoid common violations, and use mapping, anonymization & informed consent to stay compliant and build trust.
June 13, 2025
7 min
CMP Performance Metrics: How to Track Success Beyond Consent Rates
Most websites stop at the basics — tracking how many users click “Accept All” or “Reject.” But if that’s your only metric, you’re missing the bigger picture.
May 12, 2025
3 min
Optimizing Consent Rates Without Violating GDPR
Want to boost consent rates without breaking GDPR rules? Many teams cut corners, but there’s a better way — increase opt-ins legally and effectively.
May 12, 2025
3 min