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What is the Google Consent Mode?
This guide will explain to you about the Google Consent Mode
Google Consent Mode provides a way to adjust how your website interacts with users regarding consent for analytics and advertising. By using either Basic or Advanced Consent Mode, you can ensure that your website remains compliant with privacy regulations while also optimizing data collection practices.
Basic Consent Mode
In Basic Consent Mode, Google tags are only triggered after the user has explicitly given their consent, which means that until the user actively agrees, no data is collected or processed.
This approach is designed to fully respect and prioritise the user's privacy preferences, ensuring that their personal information is protected by default. While this method offers a high level of transparency and control for the user, it can also lead to delays in data collection.
Since no data is gathered until consent is granted, there may be a lag in the availability of analytics, which could impact the ability to quickly assess and respond to user behaviour on the site. This delay might result in less immediate insights, potentially affecting the optimisation and performance of the website.
Advanced Consent Mode
Advanced Consent Mode, on the other hand, allows Google tags to be triggered even before explicit consent is given, but under strict limitations. This mode is designed to strike a balance between data collection and user privacy by enabling certain tags to function in a restricted capacity from the start.
It ensures that no personally identifiable information is collected or processed until the user consents, thereby safeguarding privacy while still allowing for some level of initial data collection. The data collected during this preliminary phase is non-personal and limited, serving as a way to maintain essential site functions without compromising privacy.
Once the user provides explicit consent, the data collection process is fully activated, allowing for a comprehensive set of analytics to be gathered. This approach offers a more flexible solution, ensuring that sites can remain functional and responsive while still adhering to privacy standards.
Why Compliance is Essential
Legal Compliance: Ensures your website adheres to global privacy laws and regulations.
Data Efficiency: Optimizes data collection processes while maintaining user privacy.
User Trust: Enhances user trust by transparently managing consent and data usage.
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